In 1981, they put forth their self-titled debut album, Kix, featuring “Atomic Bombs”, “Heartache”, “Contrary Mary”, “The Itch”, and “The Kid”. “Love at First Sight” instantly became a concert favorite. “Kix Are for Kids” creatively merged the name of the group with two popular cereals of the 1960s and 1970s, Kix (that featured an atomic bomb commercial) and the Trix Rabbit (“Silly rabbit, Trix are for kids!”). “Yeah, Yeah, Yeah” became the band’s most successful concert song, always with a unique ad-lib performance by lead singer Steve Whiteman. With this album, the tongue-in-cheek rock & roll style of Kix was established.